Business English

We appreciate your past custom, and look forward to supplying you in the new year at the new prices.

Yours faithfully

[12] Circular from a large store informing customers of sale of stocks at reduced prices Dear Sir or Madam

On 1 June this year we are moving to larger and more modem premises at nos.

50-55 Oxford Street. Our business has grown so considerably in recent years that we can no longer provide our customers with the service we are used to giving them in our present building.

In view of this move we are selling off our entire stock at greatly reduced prices to save us the trouble and expense of packing and removal.

Come and visit us any day next week. The sale will last for 7 days only—less it stocks are cleared sooner. This is an exceptional opportunity for you to obtain real bargains: reductions range from 15% to 30%, while certain surplus lines will be going at up to 50% off list prices.

Don't miss this chance! Our doors open at 9 a.m. on Monday 20 May.

[13] Offer of special trade discount Dear Sirs

In last summer's exceptionally fine weather we were so overloaded with late orders from most of our regular customers that we were unable to keep pace with the demand.

While we understand our customers' tear of overstocking, we are sure they will appreciate our position when we are suddenly flooded with urgent last- minute orders.

To encourage all customers to lay in a good opening stock this year, we are prepared to offer a special trade discount of 4% on all orders over Ј500 net value received before the end of the month.

Help us by helping yourselves!

Yours faithfully

[14] Wholesaler's special offer of woollen blankets Dear Sirs

A few weeks ago we were fortunate enough to have the offer of the entire stock of the Hartley Blanket Company, which has now ceased to manufacture woollen products. We took advantage of this exceptional opportunity, and are now in a position to offer these famous all-wool blankets well below the market price.

This is a 'once-in-a-lifetime' opportunity, and we expect to dear our stock in a few days.

We must ask you, therefore, to give the enclosed special price list your immediate attention and to let us have your order at once.

Orders will be executed in strict rotation and can only be accepted as long as stocks last. Yours faithfully

[15] Specimen of a follow-up letter to a distributor to whom a catalogue was sent in response to his enquiry.

Dear Mr Morton

You wish to modernise your store-rooms with the most up-to-date shelving system yet devised: that is clear because you asked for our catalogue, which was sent to you earlier this month.The next step lies, of course, with you. You could have a demonstration of the fitting of the lockshelf system in your own store-room, or see the combined units here in our showrooms.

You could test for yourself the wonderful adaptability of our system to all storage problems, by sending us a trial order for one 5 metre section, which comprises three units. Or if you have any special problems, you are welcome to our advice without any obligation.