Crisler Corporation. Senior thesis

American-made Chevy Blazer, Ford Explorer, and Grand Jeep Cherokee. By making a jeep, Mercedes is keeping up with its competitors for this share of the market. The new jeep is a success because it was named the 4x4 truck of the year for 1998.

Short summary of current position of DaimlerChrysler

Company ownership: European, U.S. and other international investors own

DaimlerChrysler; there are approximately one billion shares outstanding.

65% is made up of European investors.

Global Stock: DCX ordinary shares are traded on the New York and Frankfurt stock exchanges as well as nineteen other major stock exchanges worldwide.

Group Headquarters: Stuttgart, Deutschland, and Auburn Hills, Michigan,

USA.

Chairmen: Robert J. Eaton and Jurgen E. Schrempp

Management Board: Consists of fourteen members, including the two chairmen and the heads of the operation and functional divisions.

Supervisory Board: Consists of ten shareholders’ representatives and ten employees’ representatives. The Supervisory Board appoints the Board of

Management and approves major company decisions.

Market Capitalization: Currently about EUR 80 billion (March 1999)

Investments: 1999-2001: EUR 46 billion to be invested in the future of

DaimlerChrysler

Automotive Sales: 4.5 million units in 1998 (Passenger Cars and Commercial

Vehicles)

Employees: 466,900 at the end of 1999

Manufacturing Facilities: in 34 countries.

Global Brands: Mercedes-Benz, Chrysler, Plymouth, Jeep, Dodge, Smart,

Freightliner, Sterling, Setra, Airbus, Eurocopter, Ariane, Debis and others.

Product sold: More than 200 countries

Official Language: EnglishFinancial Reporting: US-GAAP accounting with earnings reported quarterly.

Reasons for merging and new opportunities.

In 1998, at the Detroit Auto Show, the idea of cooperation of Daimler-